Wool retailing

Long have wool growers wanted to know where the wool they produced was used and how it was marketed to consumers.

With an extensive domestic distribution network, flagship retail stores and online store, AWN is in a unique position to offer our wool growing clients an opportunity to see their wool marketed all the way from bale to retail.

AWN is committed to elevating the wool industry, driving demand and adding value to our clients' wool growing business.

Our aim is to make a difference, expand the usage of wool and give provenance to the wool within the garments we produce by using innovative marketing.

We believe that every day, in every way, wool works best and that wool as a sustainable fibre should be everyone’s fibre of choice when choosing clothes to wear or furnishings for your home.

Merino & Co

In November 2017 AWN transitioned the online retail shop of its natural lifestyle clothing label Hedrena to Merino & Co to become a global destination for all things Merino.

This is exciting news for Australian Wool Network and everyone who loves wool and believes it is key to a sustainable future for us all.

Merino & Co is now the home of AWN’s premier home grown Merino clothing and knitwear labels; Hedrena, MerinoSnug and Only Merino.

Further product and label developments are in the pipeline and scheduled to be added to the new Merino mega-store along with other complimentary items ‘made with Merino’.

This is an exciting development for AWN and offers exclusive benefits to its wool growing clients.


Purchase our leading wool brands online or in-store.

           MELBOURNE CBD - VICShop 20 Collins Place45 Collins StreetMELBOURNE VIC 3000Ph: 03 9639 8699FACTORY OUTLET140 Colemans Road
Ph: 1300 030 718
SYDNEY CBD - NSWShop 24-25Stockland Piccadilly210 Pitt StreetSYDNEY NSW 2000Ph: 02 9194 3232ST IVES - NSWShop 8 St IvesShopping Village166 Mona Vale RoadST IVES NSW 2075Ph: 02 9983 0883ADELAIDE - SAShop 38 Adelaide Arcade112 Grenfell StreetADELAIDE SA 5000Ph: 08 8223 1095


Garment labels