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New store in Sydney CBD

AWN news feed

AWN’s commitment to driving demand for Australian wool has taken another exciting step forward with its Hedrena retail division opening the doors of its new store in the heart of Sydney’s CBD.

The Hedrena Piccadilly store is located in Stockland Piccadilly Shopping Centre and gives the company great exposure with its highly prominent location and provides ease of access for new and existing customers.

As a wool broker, AWN is not just selling wool, the company is adding value to its clients’ product and this commitment has never been more evident than with the purchase of the Merino clothing company Hedrena in July this year.

The opening of this new retail store is another exciting step in this journey to showcase Australian wool through the manufacture of garments made from wool grown by AWN clients.

Store manager Wanda Quagliato says she is extremely excited about the new, convenient location and the range of garments on offer.

“Our customers are very excited. We have 1400 units of stock on the floor in our amazing new store so this is a wonderful time for Hedrena,’’ she said.

“We have plenty of stock on hand which can be worn in summer including short-sleeve, cap-sleeve and sleeveless tops which are made from a fine-knit jersey fabric. As this is a natural fibre it breathes and takes moisture away from the body so you always feel comfortable and fresh.

“Our skirts, tops and lightweight trousers, in a mix of colours, are ideal for the office, weekend or travel. You have to wear these garments and feel just how cool they are.’’

Chief Marketing Officer Cynthia Jarratt says new customers are discovering the store every day.

“The partnership between Hedrena and AWN has resulted in this highly prominent store in the heart of the CBD becoming a reality,’’ she said.

“Our goal is to reach a new audience and we have been seeing this from day one. This store creates a natural apparel experience for customers with the hero being Australian wool. It is the first store to map the Australian wool journey with displays of fleece, yarn and knitted fabric in store.

“It is your one-stop shop for Australian wool apparel.’’

Mrs Jarratt said the strategic synergy between Hedrena and AWN had unlocked a wealth of specialised Australian wool knowledge.

“This new store definitely connects the businesses. It showcases the cohesiveness between the two companies. Everyone is sharing the same vision.’’

The new Hedrena store is located at Shop 24-25 Stockland Piccadilly, 210 Pitt Street Sydney. More information can be found by calling 02 9194 3232 or visiting www.merinoandco.com.au

Opening hours: Monday- Wednesday:  9am - 5.30pm, Thursday: 9am - 8pm, Friday: 9am - 5.30pm, Saturday: 9am - 4pm and Sunday 10am - 4pm.


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